Google launches Generative-AI (SGE) search function

Google lauds its generative artificial intelligence (AI) in its search for users in India and Japan. The generative-AI search function will show text or visual results in prompts, including summaries.

This AI-powered search feature is also known as SGE (Search Generative Experience). The feature was first announced at the I/O developer conference in May 2023.

It was first launched only in the United States. But now Japan and India have also been added to this list. Users in Japan will be able to use this feature in Japanese language. In India, the event will be available in English and Hindi.

The search feature is used to find information, such as finding something to buy. Google said the feature is more popular among younger users. The 18-24 age group reportedly preferred to ask their questions in a more conversational manner.

Search engines like Bing, Yandex, Yahoo and Google are in the race to integrate AI with their traditional methods. Microsoft’s Bing has launched its own ChatGPT-like feature and Google has also launched Bard. However, Google’s recent generative-AI search function is different from Bard.

Users will now see a new arrow icon next to information in the AI-powered overview. With this, they will be able to go to the source of AI information. However users will have the option to opt out of this functionality.

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